Do you find press releases useful?
May 20th, 2010 admin
I receive 4-5 press releases about security products a day on average and many, many more just before a major event like RSA or Black Hat. One of the advantages of being a blogger of long standing and a little renown is that PR agencies send me these press releases in the hopes that I’ll write about them, which is natural since it’s their job. The vast majority of these press releases I scan through for information relevant to my interests then file them in a folder marked “Promotional”. I hate to admit it, but close to 95% of the of the press releases I receive never make it beyond this point. And given the sparsity of my writing the last few months, it’s probably more honest …
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